Fleis & Vandenbrink
Live Action Brand Films
Building Careers
To support multiple audiences and business goals, Fleis & Vandenbrink needed more than a single brand video. Bluepic created a suite of live action brand films designed to speak to different audiences while telling a cohesive story.
This culture-focused film leads the series, speaking directly to potential employees and highlighting the people, values, and career opportunities behind Fleis & Vandenbrink. By starting with culture, the story establishes a human connection that sets the tone for everything that follows.
Building Communities.
While the culture film focuses on the people behind Fleis & Vandenbrink, Building Communities shifts the story outward. This film is designed for prospective clients who want to understand not just what F&V does, but how their work shapes the places where people live, work, and connect.
The services film highlights Fleis & Vandenbrink’s areas of expertise through real-world context, connecting technical capabilities to tangible community impact. Clear structure, purposeful pacing, and restrained motion design help guide viewers through complex services without overwhelming them.
By grounding the message in outcomes rather than just offerings, the film reinforces F&V’s role as a long-term partner in building and sustaining communities, not simply a provider of services.
The Complete Story
The brand overview film brings together culture, services, and community impact into a single, cohesive narrative. Designed as a deeper dive, it gives viewers a complete picture of Fleis & Vandenbrink and how their work fits together.
The film also includes a brief historical look at the founders, grounding the story in the company’s origins and long-standing commitment to building communities. Together, it serves as a cornerstone piece that supports marketing, business development, and internal communications.
The Approach
Rather than producing a single catch-all video, we developed a connected video system anchored by Building Careers. Building Communities. Each film was edited and structured with its specific audience in mind, ensuring the messaging felt intentional rather than repetitive.
The Result
The final set of films gave Fleis & Vandenbrink flexible assets that support recruiting, marketing, and business development. Together, the films work as a cohesive system while remaining effective as standalone pieces.