National Heritage Academies - The Path to Greater
Broadcast TV Spots
How do you turn a classroom into a launchpad for the future? We combined footage with playful, hand-drawn animation to show the possibilities inside each student at National Heritage Academies. Whether it’s a future doctor, teacher, or astronaut, NHA schools are providing a path to greater for children.
By creating over 40 customized versions for specific schools and regions, this TV and radio campaign made sure every message felt personal—and local.
Voiceover by Ashlei Stevens & Megan Hensley
In-Person and Virtual
Not all learning happens in a classroom.
To reach NHA’s entire audience we needed to create a second commercial, this time highlighting their online school PrepNet Virtual Academy.
Using the same blend of footage and hand-drawn animation, we crafted a story that reflects a different kind of journey—one that’s flexible, supportive, and just as full of possibility.
The Challenge
How do you create one message that works for dozens of schools — and still feels personal to each family? That was the challenge National Heritage Academies brought to us. They needed videos that could highlight how their schools are providing a path to greater for children, while also supporting a larger campaign that included billboards and other creative.
Our Approach
We worked with the creative team at NHA and leaned into a playful, hand-drawn animation style layered over classroom footage. This gave the videos warmth and energy while showing what’s possible inside each student — a future doctor, teacher, or astronaut. The style tied directly into the look and feel of local billboards, creating one cohesive campaign that families would see both in their communities and online.
The Outcome
Together, the campaign reinforced NHA’s message across multiple touchpoints. Parents saw a consistent story — whether they were driving past a billboard, exploring enrollment options online, or hearing about a specific school in their community. Feedback in those communities was overwhelmingly positive, showing that the message truly connected.
The videos didn’t just explain what NHA offers; they helped families picture a brighter future — and a clear path to greater — for their children.
