West Michigan Community Bank
Integrated Brand Campaign
West Michigan Community Bank wanted to build brand awareness by sharing the stories of the local businesses and relationships that make West Michigan special.
We partnered with WMCB to bring that vision to life through an integrated brand campaign featuring three customer stories. From cinematic video production and photography to billboards, social, digital, and TV advertising, we created a cohesive collection of assets that brought the bank's “Where Relationships Matter” philosophy to life across multiple platforms.
One Campaign. Multiple Touchpoints.
Three local businesses. Three unique stories. One shared belief in the value of strong relationships.
LONG-FORM FILMS · BROADCAST · OTT · SOCIAL · PHOTOGRAPHY · BILLBOARDS · DIGITAL DISPLAY
Rather than focusing on traditional banking products and services, the campaign put WMCB's customers at the center of the story.
Each film highlights a different local business, capturing the people, passion, and hard work behind its success. Together, the stories reinforce West Michigan Community Bank's relationship-driven approach and its commitment to supporting the businesses that make our community thrive.
The campaign included long-form customer stories, :60, :30, and :15 commercials, TV advertising, billboards, and digital display ads, all built around authentic storytelling and the bank's commitment to being a place "Where Relationships Matter."
The Stories Behind the Relationships
Speed Wrench
For Speed Wrench, finding the right banking partner meant finding someone who would take the time to listen. West Michigan Community Bank made the effort to understand who they are, what they do, and what they hope to accomplish, building a relationship centered on their business and its goals.
Overisel Lumber
When the opportunity arose to acquire another lumber yard, Overisel Lumber faced the unfamiliar process of financing a business acquisition. West Michigan Community Bank helped simplify the process, cutting through the red tape and providing the guidance needed to turn that opportunity into reality.
Frost Inc.
For Frost, having a banker who truly understands the business makes all the difference. With a background in manufacturing, their West Michigan Community Bank representative brought firsthand industry knowledge to the relationship, creating a connection built on shared experience and understanding.
Beyond the Screen
The campaign extended well beyond video. Using original photography captured during production, we designed a series of outdoor billboards and digital display ads that brought the same customer stories into new environments.
Working within West Michigan Community Bank's established brand guidelines, we developed cohesive visual executions that connected the photography, messaging, and design across every medium.
The result was a unified campaign that maintained a consistent identity whether viewed on television, online, or along the highway.
Project Details
Services
Creative Direction, Video Production, Cinematography, Photography, Editing, Motion Graphics, Billboard Design, Digital Advertising
Deliverables
Customer Story Films, :60, :30 and :15 Commercials, TV Advertising, Social Video, Campaign Photography, Outdoor Billboards, Digital Display Ads
Production
Bluepic Studios
Cinematography
Bradley Scott, Nick Vansen
Producer & Editor
Josh Reed
The Result
By combining authentic storytelling with cinematic production, original photography, and thoughtful design, we created a versatile collection of assets that brought West Michigan Community Bank's brand to life across multiple platforms.
From broadcast television and connected TV to outdoor billboards, digital advertising, and social media, each piece worked together to reinforce a consistent message: strong relationships are at the heart of strong businesses.