Visit South Haven
Rebrand Video
This rebrand video for Visit South Haven brings the destination’s story to life through thoughtful editing, animation, and music. Working in collaboration with Taproot, Bluepic helped translate an existing script and storyboard into a polished, motion-forward piece designed to anchor the brand’s rollout across multiple channels.
The Challenge
As part of Visit South Haven’s brand refresh, a script and storyboard were developed to define the destination’s story and tone. The challenge was to bring that vision to life through motion, transforming a clearly defined narrative into a polished, engaging video that could serve as a central asset for the rebrand.
Working alongside Taproot, our role was to execute the video in a way that felt warm, authentic, and aligned with the new brand identity.
Our Approach
Bluepic worked from the provided script and storyboard, focusing on execution and craft. We shaped the edit, layered in animation to support the brand language, and sourced music that reinforced the emotional tone of South Haven.
In addition to the primary rebrand video, we created 15 second and 6 second cutdowns, reworking pacing and structure so each version felt purposeful and effective in shorter formats.
Our responsibilities included:
Editing and pacing the hero video
Motion design and animation to support the rebrand
Music sourcing and sound design
Creating 15 second and 6 second cutdowns for broader distribution
The Result
The final set of videos provided Visit South Haven with a flexible collection of assets to support the rebrand across digital, social, and campaign channels. The hero video established the brand’s tone, while the cutdowns ensured the story translated clearly across multiple placements and runtimes.
